WordenGroupPR Public Relations and Online Marketing

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Public Relations Team Member: Darla Worden

Darla Worden

Worden began her career in the public relations department of the Denver Post overseeing PR and special events, then moved to magazine publishing at Wiesner Publishing where she became group publisher of Colorado Homes & Lifestyles and Atlanta Homes & Lifestyles. She returned to PR as VP of large Denver public relations firm Kinzley Hughes when they made her an offer she couldn’t refuse, but soon decided to put her expertise to the optimal test by launching her own PR firm. In 1996 she opened the doors of WordenGroup Public Relations as a boutique PR firm with a niche focus on travel, tourism, art and architecture accounts. Worden’s background on both sides of the desk — in media as a journalist, editor and publisher receiving many PR pitches and as a PR executive pitching her client’s stories — provides her with a strategic understanding of what editors/writers/producers want. She has created and managed a number of websites and writes several blogs. Worden has been a hands-on strategic account manager for hotel accounts including the recent launch of Lake Tahoe’s The Landing Resort & Spa, the Sierra Nevada Resort & Spa, the Rusty Parrot Lodge & Spa, ranked as best-in-North America by Travel + Leisure under her tenure, the Wyoming Inn, and the national award-winning launch of The Lodge at Sun Ranch. She loves to travel and spends time each summer in Paris where she hosts The Left Bank Writers Retreat — an event that she created in 2009 that combines her love of writing and travel.

Public Relations Team Member: Anne McGregor Parsons

Anne McGregor Parsons

Anne McGregor Parsons spent 20 years in publishing, from her start at Boston Magazine through five years as editor in chief of Colorado Homes & Lifestyles for a nuanced understanding of the editorial side of the magazine business. Her past freelance writing includes helping with the first year’s launch of Natural Home magazine and a stint as Design columnist for ColoradoBiz. Parsons made the switch to PR during WordenGroup’s early years, turning her pen to public relations writing for clients that is consistently well-received by editors and journalists (a New York Times writer recently asked if he could “borrow” some phrases directly from a pitch note for his article). Parsons’ past client work includes successfully branding Natural Habitat Adventures as the first carbon neutral travel company and snagging multiple Trip of a Lifetime honors from National Geographic Traveler magazine for them and luxury tour company Africa Adventure Consultants, and her launch campaign for ultra-luxe ecolodge The Lodge at Sun Ranch won WordenGroup a national PR award for “Best Travel, Hospitality & Destinations Campaign.” Parsons serves as PR lead for the Antlers at Vail hotel, Civitas urban design and landscape architecture and Ward + Blake Architects. She lives in Denver with her husband and two daughters — affording a true insider’s view of the family travel market with every vacation.

Public Relations Team Member: Amy Stark

Amy Stark

Account Manager Amy Stark came to Jackson by way of Los Angeles, where she worked in television production for many years. Amy has worked for a variety of production companies, and has traveled much of the country producing unscripted series for networks such as Vh1, CBS, TLC, HGTV, Fox and Logo. A long-time fan of Jackson, Amy and her dog Maggie decided to trade in the beach for the mountains. Amy manages social media for WordenGroup and serves as PR lead for the Jackson Hole Fall Arts Festival, WinterFest, ElkFest, Old West Days and the Western Design Conference, and can often be spotted attending – and photographing – Jackson events. She appreciates exploring all things creative and enjoys outdoor activities including skiing, hiking and golf.

Public Relations Team Member: Sarah Goldblatt

Sarah Goldblatt

Sarah Goldblatt’s career in architecture stretches back more than 20 years, and includes a Masters degree in Architecture and a Historic Preservation Planning and Design certificate from the University of Washington and five years as a freelance writer for publications such as the AIA’s Architect Colorado and most recently 5280 magazine. As a licensed architect, Sarah has more than 14 years of experience as a project manager/ project architect designing educational, religious, and National Park Service projects. She lives with husband and two children in a lively Denver urban neighborhood and maintains a high-level of community engagement by volunteering with various non-profits. Additional diversions include hiking and playing in the Colorado mountains and enjoying the recent food truck phenomenon.

Public Relations Team Member: Audrey Strong

Audrey Strong

An award-winning journalist and public relations practitioner with more than two decades of experience, Audrey Strong has worked on three of the world’s best-known luxury hospitality brands, including The Ritz-Carlton, Four Seasons and Banyan Tree. Of particular note is her time spent as in-house Director of Public Relations at The Ritz-Carlton, Denver, where she directed her team both pre and post-opening of this $500 million property. Strong’s extensive background includes global public relations for The Ritz-Carlton, Dove Mountain Residences, The Ritz-Carlton, Dove Mountain Golf Club, Four Seasons Residences Denver, Banyan Tree Mayakoba and boutique properties including Hidden Meadow Ranch and Hotel Teatro. Her love of travel, tourism and hospitality as well as consumer public relations comes from years spent in television news as a reporter and news anchor. When not working, Strong can be found on the golf course or tending to her vegetable garden.