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An afternoon business meeting in Jackson Hole: Tracy Hiatt, Darla Worden, Katie Wolitarsky and Katherine Longfield

WordenGroup associates with friends from the Jackson Hole Chamber enjoy a summer afternoon

WordenGroup had the opportunity to meet the remarkable Dr. Jane Goodall in Denver as she accepted the Global Explorers Citizens of the World award.

Tracy, Anne, Darla and Eliza

Darla, left, and Tracy, right, prepare to depart in a Tundra Buggy on Natural Habitat Adventures' Polar Bear Expedition in Churchill, Manitoba.

Katie, Darla, Katherine and Tracy enjoy a ski day at Jackson Hole Mountain Resort.
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WordenGroup
P.O. Box 968
Jackson, WY 83001
307.734.5335
WordenGroup
825 E Speer #201
Denver, CO 80218
303.777.0635
info@wordenpr.com |
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WordenGroup prides itself on being a different type of public relations firm, with measured, consistent results achieved through our creativity, credibility, accountability, and success.
- Results-Driven
WordenGroup's track record of success includes placements in most major media outlets including CBS Sunday Morning, USA Today, The New York Times, The Today Show, Travel + Leisure, Conde Nast Traveler, National Geographic Traveler, Outside, the Travel Channel, Architectural Digest, Architectural Record and Southwest Art, among others. As far as we're concerned, our business is only as successful as the results we achieve for our clients.
- Credible
We come from publishing backgrounds, as editors, columnists, reporters, and contributing writers—and we just happen to love the written word. Collectively, our associates have written five books about travel, architecture and food, with three more on the way.
- Influential
Our publishing experience gives us credibility in the publishing world, and our friends are the editors, columnists, digital editors at major newspapers and travel magazines.
- Creative
From our backgrounds as writers and editors, we approach public relations from a creative side, striving to do thing outside the box. If the trend is to email editors, you'll find us sending letters by the USPS. We help our clients stand out in the crowd.
- Progressive
In the rapidly changing world of media, our associates are forward-thinkers and early adopters who constantly work to research and leverage every new opportunity. From apps to online video to social media to traditional publications, WordenGroup helps our clients navigate the latest media trends and stay ahead of the pack.
- Brand Builders
We represent our clients to the media by being aligned with their brands. Our associates are avid travelers, and together we've visited over 40 countries. We understand our clients' unique niches and as well as their industries, challenges, competitors and opportunities.
- Exclusive
WordenGroup works with a select group of clients with the goal of being the best, not the biggest. Our company's size and structure allows us to react and respond quickly to last-minute opportunities and breaking news. Unlike some agencies, we have a strict policy of not representing competitive companies. By working with just one company per industry and geographic location, we can provide uncompromised attention and service.
- Accountable
All clients work with the principal and senior associates every step of the way; we don't bait and switch after signing an account and hand off work to a junior account executive.
- Value Conscious
We don't mark up wire services, clipping services, database services or other related expenses in fact, we pass along our industry discounts. We are deeply committed to meeting or exceeding our clients' budgets.
Where we've been:
Nepal
Tibet
Bulgaria
Estonia
Morocco
Nevis
Dominican Republic
Australia
Belize
Thailand
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Indonesia China
Costa Rica
The Bahamas
Prague
Ireland
Luxembourg
England
Scotland
France
Mexico
Canada
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Bermuda
Ecuador
Peru
Guatemala
Korea
The Netherlands
Italy
Greece
Denmark
Spain
Germany
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Italy
Turkey
Hungary
Poland
Norway
Sweden
Holland
Belgium
Switzerland
Argentina
Bolivia
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Darla Worden
Darla Worden launched her own public relations
firm in 1993, focusing on the hospitality, travel,
and architecture industries. A media relations
specialist, she has placed stories in local and
national media including The New York Times, Conde Nast Traveler and CBS Sunday Morning. With the early publication of a poem in
the Blue Light Review, Worden intended to be a poet, but needing a
day job instead found herself in the p.r. department of The Denver
Post. Eventually she served as group publisher for Colorado Homes
& Lifestyles and Atlanta Homes and as Vice President at Denver
advertising and p.r. firm Kinzley-Hughes. Her byline appears in
publications including Big Sky Journal and the award-winning
ezine New West. A third-generation Wyoming native, her colorful
family history includes the time her grandfather lassoed a barn
(and saved it from floating away) and her childhood playhouse
made from an old sheepwagon.
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Eliza Cross
Eliza Cross is a public relations professional and
freelance writer who was a magazine publishing
executive for 20 yearsexperience that gives
her insight into what editors really want and
need. She is the founder and former publisher of Mountain
Living magazine, and her p.r. efforts have landed placements
in numerous publications including the New York Daily News,
Chicago Tribune and Corporate Meetings & Incentives. The author
of three books, she has written more than 175 articles for a variety
of regional and national publications, many of them reflecting her
love of the high country. An avid cook with a penchant for pork,
Eliza is often heard to say, "Bacon makes everything better."
She lives with her family in Centennial, Colorado. |
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Anne McGregor Parsons
Writer/editor Anne McGregor Parsons' most
recent p.r. efforts have found their way into media
including USA Today, Men's Journal, Grist.org and
Environmental News Network (enn.com). Her 20
years of publishing experience includes stints at Boston Magazine and as editor-in-chief of Colorado Homes & Lifestyles, and her
freelance writing topics range from Dennis Weaver's "Earthship"
home to paper clips. Her love for travel has invited such
adventures as an unintentionally suitcase-free fortnight in
Peru and, most recently, a summer road trip that culminated
with finding a new VW Beetle oil pan in Victor, Idaho. She works
from Denver, Colorado, where she lives in a very small
house with a large husband and dogand two thankfully
average-size daughters. |
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Katherine Longfield
Account executive Katherine Longfield has a background in art history and architectural theory, with a master's from Columbia University's Graduate School of Architecture, Preservation, and Planning. Her involvement in art/architecture media began in the musty basement of the Smithsonian as an intern, transcribing previously-unpublished interviews conducted by mid-century art publications. After moving on to work with a variety of museums, galleries and art commissions nationwide, she found a home at WordenGroup, where she's happily putting her expertiseand grasp of somewhat esoteric architectural lingoto work as an account executive on art and architecture-related accounts. Katherine lives in Jackson, enjoying as many outdoor pursuits as possibleincluding her latest athletic triumph, extreme tubing |
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Katie-Chloe Stock
Accounts Assistant Katie-Chloe Stock is a recent graduate from the University of Mississippi. Katie-Chloe's communications experience includes interning at the Oxford Convention & Visitor's Bureau where she wrote press releases and promoted the annual Double Decker arts festival. After spending a month in Mississippi after graduation, Katie-Chloe decided to trade in the humidity and heat for some fresh mountain air in Jackson. Recently, she got a Bernese Mountain puppy, Finley, who fills her time when she's not in the WordenGroup office. While she is learning about the many facets of public relations with her new position, she is also eager to take part in the ski and outdoor culture that is Jackson. |
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Dina Mishev
Dina Mishev studied math and economics at Northwestern University and the London School of Economics before deciding writing was the career for her. She has been freelancing from her home in Jackson, Wyo. for over a decade, writing about everything from architecture to lost pirate treasure. Her stories have appeared in Outside, Shape, Western Art + Architecture, Natural Home, Luxury Living, Big Sky Journal, National Geographic Traveler, and more. She is a regular contributor to Sunset and AAA Via. A member of the Society of American Travel Writers and North American Snowsports Journalist Association, Dina has won numerous awards for her work. When not writing, she is a host of the television show Wyoming Chronicle on Wyoming PBS. Looking for new challenges, she signed on with WordenGroup to help with architecture-related accounts. When not writing, Dina loves being up in the mountains, preferably with skis attached to her feet or her hands on rock, or cruising around the valley on her road bike.
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