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WordenGroup had the opportunity to meet the remarkable Dr. Jane Goodall in Denver as she accepted the Global Explorers Citizens of the World award.

Tracy, Anne, Darla and Eliza

Darla, left, and Tracy, right, prepare to depart in a Tundra Buggy on Natural Habitat Adventures' Polar Bear Expedition in Churchill, Manitoba.

Katie, Darla, Katherine and Tracy enjoy a ski day at Jackson Hole Mountain Resort.
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WordenGroup
P.O. Box 968
Jackson, WY 83001
307.734.5335
info@wordenpr.com |
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In the world of Public Relations we are
probably considered bad p.r. people—we don’t do a lot of things
that p.r. books recommend. For example, we don’t make phone
calls to ask if the editor "received our media kit.” In fact, we don’t
usually send media kits—preferring to send timely information
when an editor actually needs it.
But the weird thing is, WordenGroup Strategic Public Relations
gets big results for the clients who are willing to put up with our
quirky ways. In just the past year, our clients have appeared in
USA Today and The New York Times, on the NBC "Today Show"
and the Travel Channel, in magazines from Outside and National
Geographic Traveler to Architectural Digest and Plenty, and on
websites from Grist.org to Forbes.com.
Still, we are just a small p.r. shop with an office in Jackson,
Wyoming—and associates located in Denver and Centennial,
Colorado. We come from publishing backgrounds, as editors,
columnists, reporters, and contributing writers—and we just
happen to love the written word. Plus, we're passionate about our
small stable of clients. That's how we get results.
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October 29, 2009 - Eco Tips for PR Departments
Click here for more information
June 18, 2009 - Rusty Parrot Cookbook on sale now!
Click here for more information
April 28, 2009 - WordenGroup Strategic Public Relations Wins for Best Travel Campaign.
Click here for full story
April 9, 2009 - ‘Go Paperless’ Arbor Day Challenge Announced by Jackson Hole PR Firm
Click here for full story
February 20, 2009 - WordenGroup Adds National Museum of Wildlife Art to Client Roster
Click here for full story |
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Darla Worden
Darla Worden launched her own public relations
firm in 1993, focusing on the hospitality, travel,
and architecture industries. A media relations
specialist, she has placed stories in local and
national media including The New York Times, Conde Nast Traveler and CBS Sunday Morning. With the early publication of a poem in
the Blue Light Review, Worden intended to be a poet, but needing a
day job instead found herself in the p.r. department of The Denver
Post. Eventually she served as group publisher for Colorado Homes
& Lifestyles and Atlanta Homes and as Vice President at Denver
advertising and p.r. firm Kinzley-Hughes. Her byline appears in
publications including Big Sky Journal and the award-winning
ezine New West. A third-generation Wyoming native, her colorful
family history includes the time her grandfather lassoed a barn
(and saved it from floating away) and her childhood playhouse
made from an old sheepwagon.
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Eliza Cross
Eliza Cross is a public relations professional and
freelance writer who was a magazine publishing
executive for 20 years—experience that gives
her insight into what editors really want and
need. She is the founder and former publisher of Mountain
Living magazine, and her p.r. efforts have landed placements
in numerous publications including the New York Daily News,
Chicago Tribune and Corporate Meetings & Incentives. The author
of three books, she has written more than 175 articles for a variety
of regional and national publications, many of them reflecting her
love of the high country. An avid cook with a penchant for pork,
Eliza is often heard to say, "Bacon makes everything better."
She lives with her family in Centennial, Colorado. |
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Anne McGregor Parsons
Writer/editor Anne McGregor Parsons' most
recent p.r. efforts have found their way into media
including USA Today, Men's Journal, Grist.org and
Environmental News Network (enn.com). Her 20
years of publishing experience includes stints at Boston Magazine and as editor-in-chief of Colorado Homes & Lifestyles, and her
freelance writing topics range from Dennis Weaver's "Earthship"
home to paper clips. Her love for travel has invited such
adventures as an unintentionally suitcase-free fortnight in
Peru and, most recently, a summer road trip that culminated
with finding a new VW Beetle oil pan in Victor, Idaho. She works
from Denver, Colorado, where she lives in a very small
house with a large husband and dog—and two thankfully
average-size daughters. |
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Katie Wolitarsky
Project Assistant Katie Wolitarsky is a recent graduate from the University of Georgia. Katie’s communications efforts include interning for a boutique book publishing firm, contributing stories for her campus newspaper and snapping away as a photojournalist for her University’s bi-annual magazine. Katie caught the travel-bug after studying in Costa Rica, where she lived on a coffee bean farm and later attended the Universitat de València in Spain. Eager for a change of scenery, Katie came to Jackson after graduation to begin a new adventure and enhance her love for the outdoors. She is enjoying her new home at WordenGroup, where she is learning almost as much from the girls in the office as she learns from the public relations industry. |
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Katherine Longfield
Account executive Katherine Longfield has a background in art history and architectural theory, with a master's from Columbia University's Graduate School of Architecture, Preservation, and Planning. Her involvement in art/architecture media began in the musty basement of the Smithsonian as an intern, transcribing previously-unpublished interviews conducted by mid-century art publications. After moving on to work with a variety of museums, galleries and art commissions nationwide, she found a home at WordenGroup, where she's happily putting her expertise—and grasp of somewhat esoteric architectural lingo—to work as an account executive on art and architecture-related accounts. Katherine lives in Jackson, enjoying as many outdoor pursuits as possible—including her latest athletic triumph, extreme tubing |
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