Worden Group
WordenGroup had the opportunity to meet the remarkable Dr. Jane Goodall in Denver as she accepted the Global Explorers Citizens of the World award.

Worden Group
Tracy, Anne, Darla and Eliza

Worden Group
Darla, left, and Tracy, right, prepare to depart in a Tundra Buggy on Natural Habitat Adventures' Polar Bear Expedition in Churchill, Manitoba.

Worden Group
Katie, Darla, Katherine and Tracy enjoy a ski day at Jackson Hole Mountain Resort.





























WordenGroup
P.O. Box 968
Jackson, WY 83001
307.734.5335
info@wordenpr.com
 

In the world of Public Relations we are probably considered bad p.r. people—we don’t do a lot of things that p.r. books recommend. For example, we don’t make phone calls to ask if the editor "received our media kit.” In fact, we don’t usually send media kits—preferring to send timely information when an editor actually needs it.

But the weird thing is, WordenGroup Strategic Public Relations gets big results for the clients who are willing to put up with our quirky ways. In just the past year, our clients have appeared in USA Today and The New York Times, on the NBC "Today Show" and the Travel Channel, in magazines from Outside and National Geographic Traveler to Architectural Digest and Plenty, and on websites from Grist.org to Forbes.com.

Worden GroupStill, we are just a small p.r. shop with an office in Jackson, Wyoming—and associates located in Denver and Centennial, Colorado. We come from publishing backgrounds, as editors, columnists, reporters, and contributing writers—and we just happen to love the written word. Plus, we're passionate about our small stable of clients. That's how we get results.

PRCred: Visit our blog! Please go to www.prcred.wordpress.com to keep up with all that's happening at Worden PR

WordenGroup News

October 29, 2009 - Eco Tips for PR Departments
Click here for more information

June 18, 2009 - Rusty Parrot Cookbook on sale now!
Click here for more information

April 28, 2009 - WordenGroup Strategic Public Relations Wins for Best Travel Campaign.
Click here for full story

April 9, 2009 - ‘Go Paperless’ Arbor Day Challenge Announced by Jackson Hole PR Firm
Click here for full story

February 20, 2009 - WordenGroup Adds National Museum of Wildlife Art to Client Roster
Click here for full story
 

Our People

 

Worden GroupDarla Worden

Darla Worden launched her own public relations firm in 1993, focusing on the hospitality, travel, and architecture industries. A media relations specialist, she has placed stories in local and national media including The New York Times, Conde Nast Traveler and CBS Sunday Morning. With the early publication of a poem in the Blue Light Review, Worden intended to be a poet, but needing a day job instead found herself in the p.r. department of The Denver Post. Eventually she served as group publisher for Colorado Homes & Lifestyles and Atlanta Homes and as Vice President at Denver advertising and p.r. firm Kinzley-Hughes. Her byline appears in publications including Big Sky Journal and the award-winning ezine New West. A third-generation Wyoming native, her colorful family history includes the time her grandfather lassoed a barn (and saved it from floating away) and her childhood playhouse made from an old sheepwagon.

 

Worden GroupEliza Cross

Eliza Cross is a public relations professional and freelance writer who was a magazine publishing executive for 20 years—experience that gives her insight into what editors really want and need. She is the founder and former publisher of Mountain Living magazine, and her p.r. efforts have landed placements in numerous publications including the New York Daily News, Chicago Tribune and Corporate Meetings & Incentives. The author of three books, she has written more than 175 articles for a variety of regional and national publications, many of them reflecting her love of the high country. An avid cook with a penchant for pork, Eliza is often heard to say, "Bacon makes everything better." She lives with her family in Centennial, Colorado.

       
 

Worden GroupAnne McGregor Parsons

Writer/editor Anne McGregor Parsons' most recent p.r. efforts have found their way into media including USA Today, Men's Journal, Grist.org and Environmental News Network (enn.com). Her 20 years of publishing experience includes stints at Boston Magazine and as editor-in-chief of Colorado Homes & Lifestyles, and her freelance writing topics range from Dennis Weaver's "Earthship" home to paper clips. Her love for travel has invited such adventures as an unintentionally suitcase-free fortnight in Peru and, most recently, a summer road trip that culminated with finding a new VW Beetle oil pan in Victor, Idaho. She works from Denver, Colorado, where she lives in a very small house with a large husband and dog—and two thankfully average-size daughters.

 

Worden GroupKatie Wolitarsky

Project Assistant Katie Wolitarsky is a recent graduate from the University of Georgia. Katie’s communications efforts include interning for a boutique book publishing firm, contributing stories for her campus newspaper and snapping away as a photojournalist for her University’s bi-annual magazine. Katie caught the travel-bug after studying in Costa Rica, where she lived on a coffee bean farm and later attended the Universitat de València in Spain. Eager for a change of scenery, Katie came to Jackson after graduation to begin a new adventure and enhance her love for the outdoors. She is enjoying her new home at WordenGroup, where she is learning almost as much from the girls in the office as she learns from the public relations industry.

       
 

Worden GroupKatherine Longfield

Account executive Katherine Longfield has a background in art history and architectural theory, with a master's from Columbia University's Graduate School of Architecture, Preservation, and Planning. Her involvement in art/architecture media began in the musty basement of the Smithsonian as an intern, transcribing previously-unpublished interviews conducted by mid-century art publications. After moving on to work with a variety of museums, galleries and art commissions nationwide, she found a home at WordenGroup, where she's happily putting her expertise—and grasp of somewhat esoteric architectural lingo—to work as an account executive on art and architecture-related accounts. Katherine lives in Jackson, enjoying as many outdoor pursuits as possible—including her latest athletic triumph, extreme tubing